Lead digital strategy and execution across client accounts, connecting creative direction, content systems, paid media, email, SEO, analytics, and client communication into campaigns built to earn trust and move measurable results.
- Guide cross-functional work with strategists, designers, developers, and account leads.
- Shape internal and external communication strategies that keep messaging clear across channels.
- Use performance data to refine campaign decisions and improve outcomes over time.
Lead communications for a national church network, shaping messaging, content systems, event communication, and visual consistency for leaders working across collegiate ministry, church planting, and leadership development.
- Build communication strategy for network-wide initiatives, leadership events, and resource launches.
- Write, edit, and organize content that helps complex ministry ideas feel clear and usable.
- Support brand consistency across web, email, social, print, and event touchpoints.
Led creative communication for a national nonprofit, building campaigns and content across social, email, video, podcast, web, fundraising, live events, and education resources while managing collaborators and protecting the clarity of the mission.
- Partnered with donor development to support fundraising communication, donor acquisition, and retention.
- Produced and elevated multimedia work across podcasting, video production, graphic design, and events.
- Helped build annual communication plans, audience segmentation, reporting, and advocate recruitment efforts.
Helped launch a video travel course company from the ground up, working across production planning, on-location shoots, editorial leadership, post-production, and pre-production writing.
- Led a group of editors through course production and post-production workflows.
- Traveled on location multiple times to support production and capture course material.
- Contributed to pre-production writing, production systems, and launch-ready creative execution.
