I am an experienced Digital Communicator and MultiMedia Generalist with a passion for marketing strategy & storytelling.

My Mission

A Marketing Manager focused on helping brands grow with strategy, storytelling, and smart execution.

I specialize in building digital marketing systems that actually move the needle—from content and creative to performance and pipeline. With a background that blends in-house leadership and agency versatility, I know how to connect brand vision with measurable results.

 

What I Do Best

  • Lead full-funnel marketing strategies'

  • Create content that builds trust and drives action

  • Turn insights into campaigns that convert

  • Manage cross-functional teams and freelancers

  • Build systems that scale with clarity and consistency

Work History

Senior Marketing Manager at M Studios Marketing

May 2025 - Present

  • I lead digital strategy and execution across client accounts—connecting the dots between creative, content, and performance.

  • From paid media and email to SEO and analytics, I oversee campaigns that are data-driven, on-brand, and built to convert.

  • I work cross-functionally with strategists, designers, and developers to ensure every campaign moves the needle and earns client trust through smart execution and clear results.

Content Marketing Strategist at M Studios Marketing

2024 - April 2025

  • I spearhead the development and execution of innovative content strategies to elevate our client’s digital presence across multiple platforms. 

  • Crafting impactful content that resonates with diverse audiences, overseeing the strategic deployment of marketing initiatives, and ensuring cohesive brand messaging. 

  • Leveraging analytics and storytelling to refine strategies and drive optimal engagement, while staying at the forefront of industry trends to deliver cutting-edge solutions.


Communications Director at The Forgotten Initiative

2023 - 2024

  • Responsible for overseeing all strategic creative communication initiatives for the ministry, working to expand our reach to diverse audiences and engage them in our mission.

  • Collaborates closely with other department directors to help support and enable organization success in donor development and ministry effectiveness.

  • Builds and executes communication campaigns to segmented audience groups across social media, email, YouTube, podcast, and web.

  • Manages and leads a team of direct reports and freelance contractors, ensuring clear communication and a high standard of execution.

Creative Content Production at The Forgotten Initiative

2021 - 2023

  • Collaborates within a team to develop and produce content marketing media, ensuring brand messaging and content consistency.

  • Contributes to establishing and implementing an annual comprehensive communications and engagement plan, compiling data for reports, and working toward TFI ministry leader recruitment efforts.

  • Pushed the standard of excellence forward for all media, including video production, podcasts, graphic design, and in-person events.

Communications Director at Collegiate Church Network

2023 - Present

  • Oversees the production, implementation, and ongoing management of Collegiate media properties, playing a pivotal role in positioning the organization as a trusted voice within our target audience.

  • Develops new aspirational audience profiles and define specific calls to action for each identified audience, leading to increased engagement and growth, internally and externally.

  • Works closely with the Executive Director and other director-level leaders to develop a holistic vision and strategy to enhance our digital presence.

Management and Production at Bright Trip

2019 - 2021

  • Led a team of editors and video production professionals, overseeing the successful completion of projects and ensuring high-quality content.

  • Helped develop social strategy, growing social following by 10k over the course of a year and driving product traffic generating $15k in revenue within the first year of startup.

  • Managed budgets, timelines, and resources, optimizing productivity and meeting project goals.

  • Fostered a collaborative work environment, promoting teamwork and creativity.

Education

Bachelors of Science in Creative Technology

Illinois State University, Normal, Illinois

Class of 2020