Portfolio Copy Samples
Great copy doesn’t just fill space; it moves people. I believe words should work as hard as design: shaping how someone feels, what they understand, and ultimately, what they do next.
My approach is simple: start with empathy, dig for the human truth, and write with clarity and purpose.
Whether it’s a headline meant to stop the scroll, a story that builds trust, or a piece of microcopy that quietly guides someone to the right choice, I aim for language that feels alive, honest, unforced, and strategic. I write to connect, not just to impress.
Bright Trip – Course Launch Email:
Bright Trip offers immersive video courses that help travelers go deeper than guidebooks. This email announces a new course on a destination (e.g., Tokyo) and aims to spark curiosity while driving course enrollments.
Subject: Ready for Tokyo? Unlock the secrets of the city with our latest course
Hey adventurer,
What if your next trip felt less like checking boxes and more like uncovering stories? In our newest Bright Trip course, filmmakers and explorers Iz and Johnny Harris take you through the streets of Tokyo, not as a tourist but as a curious friend.
You’ll wander through neon‑lit alleyways and hidden temples, learn how to navigate the subway like a local, and discover why a bowl of ramen at 2 a.m. might be the best thing you’ve ever tasted. With 14 video lessons, you can dive in at your own pace—from planning your itinerary to mastering simple Japanese phrases that open doors and start smiles.
Why you’ll love it:
Local insight, not clichés: Johnny and Iz share the unspoken etiquette, unexpected neighborhoods, and cultural context that make Tokyo feel familiar and exciting at once.
Practical tips you’ll actually use: From cash versus cards to navigating rush hour, get ready to travel smarter and worry less.
Designed for your schedule: Watch on your commute, in between meetings, or with your travel buddy. Each lesson is 5–12 minutes, and you’ll have lifetime access.
If you’ve been dreaming of Japan, this course is your passport to a richer experience.
[Explore the Tokyo Course]
P.S. Not sure where you’re headed next? Check out our growing library—from Iceland’s otherworldly landscapes to New Orleans’s soulful streets. Wherever you go, we’ll help you travel smarter.
The Forgotten Initiative – Advocacy Email
The Forgotten Initiative (TFI) mobilizes churches to support foster‑care agencies and caseworkers. This email was designed to invite individuals who feel called to serve into becoming TFI Advocates—a role that bridges the gap between overworked caseworkers and willing congregations.
Subject: Will you be the bridge?
Hi [Name],
Imagine being seven years old with your life stuffed into a backpack.
You cling to the one constant in your world—your caseworker—only to watch her burn out and disappear. It happens more often than you think. Many caseworkers leave within 2½ years because the load is too heavy and the support too thin.
At The Forgotten Initiative, we believe no one in the foster‑care community should feel alone—not the children, not their families, and not the professionals who serve them. That’s why we train and equip TFI Advocates—ordinary people with a heart for kids and a desire to act—to stand in the gap. Advocates build relationships with local agency workers, learn what they need, and rally churches to meet those needs.
When Justin, a new Advocate, asked a caseworker what she needed, she hesitated. “No one has ever asked me that,” she said. That’s the difference a TFI Advocate makes: caseworkers feel seen, supported, and empowered to do their jobs well. And when caseworkers thrive, children find stability faster.
What you’ll gain as a TFI Advocate:
Personalized coaching and resources: We’ve spent over a decade refining a ministry model that works. You’ll receive training, leadership development, and professional materials so you don’t have to reinvent the wheel.
A nationwide community: You’ll join a network of advocates who share ideas, encouragement, and real‑life wisdom. Together we learn, grow, and celebrate progress.
A chance to be a voice: Awareness leads to action. As you listen to caseworkers and connect with churches, you amplify needs that would otherwise go unheard.
You don’t need special qualifications—just a willing heart and a desire to see kids flourish. We’ll walk with you every step of the way, providing tools and community so you can focus on building relationships that change lives.
Will you join us?
[Become a TFI Advocate]
Together, we can ensure every caseworker is supported by a loving community and every child experiences the stability and hope they deserve.
With gratitude,
John Doe
M&S Consulting – Case Study Blog Post:
M&S Consulting needed to tell the story of how they replaced an outdated SharePoint site used for R&D safety reviews with a custom Power App. The audience was a mix of potential clients and technical insiders, so the narrative had to be both accessible and informative.
From SharePoint Chaos to Streamlined Power App
When paperwork beats software, you know something’s broken.
For years, scientists and engineers at a research facility relied on a sprawling SharePoint 2013 site (complete with decrepit InfoPath forms) to handle safety reviews. Managing permits, chemical inventories, and training requirements across over 100 active projects meant juggling multiple spreadsheets, manual approvals, and emails that disappeared into the void. The result? Delayed experiments, frustrated researchers, and a chorus of quiet sighs in the lab.
When M&S Consulting was asked to “fix it,” we didn’t just apply a fresh coat of paint—we staged a rescue mission. Our team mapped every step of the permitting process, capturing eight months of interviews with scientists, safety officers, and administrators. We literally rolled out a 17‑foot scroll of process diagrams to identify the bottlenecks and pain points. Together with the client, we prioritized what needed to happen now and what could wait, ensuring the new solution would be both robust and fast to deploy.
The result was a bespoke Power App that streamlined everything into one intuitive platform:
One system, zero confusion: We replaced a labyrinth of spreadsheets and emails with a single application. Critical forms are now digital and smart, guiding users through each step without the guesswork.
Data that works for you: A clean database means no more hours of manual reporting. Managers can generate insights with a click, and researchers can see the status of their permits in real time.
Integrated workflows: Training requirements, work orders, and document management live in the same place. No more chasing signatures across departments.
Cost‑effective and scalable: We built the app with a small, focused team—backend, frontend, and project management—at a fraction of the cost of comparable projects. Better yet, the framework is adaptable for other permitting processes, making it a model for similar organizations.
Today, researchers actually use the system—and that’s the real measure of success. Approvals are faster, data is centralized, and everyone from bench scientist to safety officer can spend more time on what matters. We’re already extending the app to handle facility permits and construction safety, proving that a clear process and the right technology can transform how organizations work.
If your operations feel like a tangled web of red tape and spreadsheets, let’s talk. We can help you turn cumbersome systems into streamlined solutions that empower your people.
CTA: [Discover how M&S can streamline your operations]