A marketing system built around real expertise.
Over several years leading marketing for M&S Consulting, I helped turn deep technical knowledge into a steady, recognizable point of view. The work created more ways for people to find the company, and more reasons for its people to share what they know.
From a growing email audience to Human Coded, the brand’s podcast, each channel was designed to reinforce the others. Employee stories, smart social content, and a clearer web experience gave the company an engine it could keep building on.
01 / Human Coded
There was no content engine, so I built one.
When I got there, M&S had over 250 consultants holding decades of hard-won knowledge and almost no way for anyone outside the company to hear it. No content engine, no reason for employees to post. Publishing more blog posts was not going to fix that.
The shift was to stop thinking like a publisher and start thinking like a broadcaster. A show gives people a reason to show up on a schedule, and it gives a company something to talk about in far more contexts than a services page ever will.
Human Coded is that show. Technology conversations with the people at the center of them: M&S consultants, founders, and the leaders actually doing the work.
Listen to Human Coded
Most of the work happens before anyone hits record.
Sourcing guests, checking they had a real story and not just opinions, researching what they built, then writing interview guides detailed enough that a busy executive could switch into host mode and still carry the conversation the format needed. The recording is where that preparation pays off.
And the episode was never the end product.
Every conversation left behind customer language, examples, clips, and quotes that fed campaigns, social posts, sales calls, and the employee content people were actually willing to share. The show doubled as a research pipeline.
You can hear it in the arc. The early run explained AI to people who kept getting asked about it. Then it turned to change management, because that is where projects were stalling. From there the mic went to founders and customers telling their own stories. Twenty-three episodes in, the format still holds.
02 / Employee-powered content
Turned employee expertise into momentum.
The strongest stories were already inside the company. I helped create repeatable ways for employees to participate: spotlighting expert perspectives, supporting social sharing, and making it easy to contribute without asking people to become marketers overnight.
The result was a more active presence across employee accounts, more engagement on LinkedIn, and more paths back to M&S.
03 / Digital flagship
I designed and built the entire site myself.
Strategy, information architecture, design, copy, and the front-end build all came from me. It runs about 139 pages: 7 service lines, 6 practice areas, 19 case studies, 22 podcast episodes, and 69 posts, held together by one component system the team can extend without starting another redesign.
It is built for the AI age too. Schema markup tells answer engines who M&S is and what it does, the crawler rules let AI search in while keeping training scrapers out, and the AI practice area and roadmap sit up front because that is what clients ask about first.
Visit mandsconsulting.com
Established 2002
Solving people problems is our superpower
We deliver considered AI-first digital solutions for clients and partners.
Who We Are
Done.
At M&S, we focus on getting things done right and on time. Project accountability is built into how we staff and manage every engagement, not bolted on at the end.
Better.
We challenge ourselves to find solutions that may be atypical in your market, developed from seeing what works and what doesn't across government, healthcare, and enterprise.
Together.
We work alongside your team as true partners. Our consultants embed in your organization, take your goals personally, and care about the outcome beyond the contract.
Delivering Digital
Modernization for 24 Years
Since 2002, M&S Consulting has been a trusted partner for both commercial and public sector clients, specializing in digital strategy and transformation for critical business functions.
Our team of over 250 consultants has carved a niche in the industry by seamlessly integrating process and technology. With our depth and breadth of services, we offer decades of experience in identifying, scaling, mobilizing, implementing, and maintaining digital transformation initiatives regardless of where you are on the journey.
What We Do
Working across industries makes us better.
Our exposure to a wide set of industries means we bring solutions that may be atypical in your market, developed from seeing what works and what doesn't across government, healthcare, financial services, and enterprise. The breadth is an advantage we bring to every engagement.
Technology Partners
Service Lines
What We Specialize In
Practice Areas
How to Work With Us
Three ways to engage M&S.
01 / Advisory
We assess where you are, identify the right path forward, and deliver a strategy that works, grounded in decades of delivery experience across government and enterprise.
- Technology roadmaps
- Architecture review
- Program assessment
- Culture of excellence
What Our Clients Are Saying
Proof from teams who had to get it right.
“M&S Consulting has been a trusted business partner to me for the last 9 years. They help empower organizations to leverage the technological advancements available. I would recommend them to any organization.”
“Using AI, M&S developed an innovative solution that is much better, much faster, and much less expensive than our previous process. Very rare to get all three benefits at once.”
“Last year we worked 1.8 million hourly hours. This year, we will do the same amount of work in 1.7 million hours. Because of M&S Consulting's tech solutions, we will have a 100,000-hour reduction just by giving people true expectations.”
“M&S resources helped us identify areas for process improvement in correlation with customer requirements. Those resources were Lean Six Sigma trained, and also provided that methodology expertise and support in facilitation of the activities.”
Trusted by teams doing complex work
How ready is your organization for AI?
Answer eight quick questions, about two minutes, and see where you stand on smart adoption. If you are trusting and open, you will get an honest read on your gaps.
8 steps · ~2 minutes · instant results- Readiness scoreA 0-100 score and maturity tier based on your answers.
- Where to startThe roadmap step we recommend tackling first.
- Top prioritiesThe three dimensions that need the most attention.
- Full guideThe complete 8-step AI Roadmap, ready to download.
Collaboration starts
with conversation.
Tell us where you are trying to go. We will tell you honestly what it takes to get there.
The window above is a scaled replica of the homepage, rebuilt for this case study. The real one is a click away.
See the live siteDone. Better. Together. I led the creative direction and wrote the script.