Brand-focused or design-focused? Screen print or embroidery? Before you print 500 tees, here are the five decisions that separate merch people actually wear from merch that lives in a drawer.
Brands launched, websites shipped, lessons learned the hard way, and one extremely questionable decision involving a risograph. The annual look back at everything Brewer.
Strategy can feel like the broccoli of branding — everyone says you need it, nobody wants to pay for it. Here's what changes when you do it right, with real examples from real projects.
Every naming project starts with three hundred bad ideas. The trick is knowing how to generate them fast, kill them faster, and recognize the keeper when it finally shows up.