Tokyo is a hard city to make a course about. Almost everything a visitor needs to know is either completely obvious or completely buried, and there is not much sitting in between. We went after the buried half.

The course ran long enough that no one person was going to cut it, so this one was a team job. I traveled out for the production and then took a good share of the chapters through the edit. I also ran social and email for the launch, which is a useful thing to have done on a course you helped build, because you already know which two minutes are worth cutting a post around.

Both of these I cut on my own. Everything a customer watches in Cape Town and Camping 101 came out of my timeline, which is a different kind of pressure than splitting a course across a team. There is nobody downstream to catch what you missed, and the pacing across the whole thing is yours to answer for.

Both trailers had the same problem to solve. Someone lands on a page for a city they have never visited or a skill they have never tried, and they decide in a few seconds whether the whole course is worth paying for.

A course is a hard first purchase from a company nobody has heard of yet. The channel was where people met Bright Trip before they ever saw a price, so the free pieces had to be worth watching on their own rather than a commercial in disguise.

I produced and edited across it. Some pieces came straight off course material, like the Tokyo train explainer. Others were built for the channel alone. That same work carried into social cutdowns, email, and the pushes we ran when a course went on sale.